Beauty expert Kim Tran, with three decades of experience, is currently a sought-after trainer for nail salon owners, specializing in strategies to boost revenue through the integration of skin care services.
The recent Plasma Lift – Meet The Experts event in Fountain Valley, California, delivered valuable beauty insights and attracted a wide range of industry professionals. A particular highlight was the presentation by Kim Tran, a seasoned expert in the nail, eyelash, and skin care sectors. She is the Founder and Operator of MK Nails & Spa in Dayton, Ohio, a business she has successfully run for 26 years.
This leading expert is focused on empowering nail salon owners with strategies to increase their bottom line by incorporating skincare services, leveraging her in-depth knowledge of skin. She conducts monthly training sessions in California, helping numerous individuals enhance their skills and expand their business opportunities.
At the Plasma Lift – Meet The Beauty Experts event, Kim Tran presented a compelling topic: Micro Needling technology for anti-aging, blemish treatment, and achieving a radiant, “glass skin” effect – a method that can rejuvenate the skin by up to 10 years. This is recognized as one of the most advanced technologies in the current aesthetic industry, stimulating collagen production, improving skin elasticity, and minimizing signs of aging. With her extensive experience and profound knowledge, she provided attendees with a clear understanding of how this method works and how to apply it practically to achieve optimal results for their clients.
Kim Tran began her career in the nail industry before expanding into eyelashes. However, she recognized the dynamic nature of the market. There were times when the nail industry cooled down, leading to a decrease in customers and unstable income. Faced with this situation, she didn’t wait for things to improve. Instead, she proactively sought a new direction to enhance revenue and elevate service value. She identified skincare as a crucial element that could help nail salon owners increase their earnings and foster long-term customer loyalty.
After researching and investing in the skincare field, Kim Tran realized the significant business benefits of combining nail and skincare services. Customer traffic to her salon increased substantially, and revenue saw a noticeable improvement. This wasn’t just about adding another service; skincare helped differentiate her business and enhance its brand value. Clients could now enjoy both nail care and in-depth skin care treatments in one convenient location, encouraging repeat visits.
Recognizing that many nail salon owners were facing similar challenges she had experienced, Kim Tran decided to share her knowledge and train others to help the nail industry grow. She particularly understood the struggles of nail technicians over 50, who often spend long hours serving numerous clients with an income that doesn’t always reflect their hard work. This motivated her to dedicate time to researching and developing a training program focused on increasing revenue through skincare services.
According to Kim Tran, integrating skincare services into a nail salon boosts income and is a vital factor in staying competitive. The nail industry is constantly evolving, and customers have more choices than ever. Without innovation, it’s easy to fall behind. When a nail salon offers skincare, it provides customers with a compelling reason to return more frequently, rather than just for nail appointments once or twice a month.
She also emphasized that skincare doesn’t have to be a complex or difficult service to implement. The key is understanding the right techniques, selecting appropriate products, and providing the best possible experience for clients. By participating in her specialized training courses, many nail salon owners have seen a significant increase in revenue within just a few months of implementation.
Kim Tran firmly believes that success stems not only from talent but also from the ability to adapt and seize opportunities. In her view, those in the nail, salon, or spa industries need to continuously update themselves on new trends and expand their services to retain customers. It’s crucial to avoid limiting oneself to a single area and instead learn and grow to enhance one’s value.
Offering advice to fellow beauty professionals, Kim Tran shared, “We should incorporate skincare services to enhance our clients’ beauty and foster their long-term loyalty. Moreover, we must truly stay ahead of industry trends, constantly innovate, and develop to create differentiation. When you provide greater value to your clients, they will never leave.”
With passion and extensive experience, Kim Tran is not only a skilled expert in the beauty industry but also a powerful source of inspiration for the community. Her monthly training sessions in California provide invaluable opportunities for nail salon owners to learn and thrive.