To kick off the London Fashion Week (LFW) which took place from 17-22 September, Burberry held a jungle live show and streamed live on Twitch, the mostly popular platform known as a hub that connects gamers. This event marks the first time a luxury brand has partnered with Twitch – a seemingly confusing combination.
However, when many people are worried about young people glued to the screen to play games for hours, Burberry believes that they will also have a certain amount of public, interacting with the platform to follow a famous fashion brand’s special show.
As a result, nearly 43,000 people watched Burberry’s performance on Twitch. Strange performance space, music material and singing of artist Anne Imhof bring new feelings for this show.
Inspired by the elements of the earth, summer in England, the costumes combined with the outerwear; the delicately designed skirts and gentle blouses … Costumes by Burberry, introduced in this collection, are mainly navy blue, blue and orange, designed on different materials such as natural fabrics; denim and rubber fabric combined with soft chiffon, crystal embroidery or embellished motifs.
Of all these, the long coat, Burberry’s most distinctive product, was the highlight of the collection. This shirt has appeared in a previous show, this time is “redesigned” combining denim fabric and is said to be a great creation but still retain the style of Burberry.