Based in Tennessee, Lynn Do is synonymous with excellence and innovation in the beauty industry. With two decades of experience in aesthetics and seven years specializing in Permanent Make-Up (PMU), Lynn is the proud owner of three successful establishments: Irisbrows, Pure Nail Bar, and Pure Headspa. Her journey is a testament to passion, continuous learning, and a commitment to genuine client care.
The Genesis of a Beauty Empire: A Passion for Positivity
Lynn’s foray into the beauty industry was driven by a profound love for aesthetics and a desire to bring positive value to others. “I feel the beauty industry is truly ‘wholesome’ – it’s not just about enhancing external beauty, but also contributing to the beauty of life and people,” she shares. For Lynn, the joy of perfecting a client’s look goes beyond superficial changes; it’s about creating a tangible sense of value that deepens her love for the profession. This intrinsic motivation fuels her continuous pursuit of knowledge and self-improvement to deliver the best services possible.
Staying Ahead: The Art of Continuous Learning
In an industry as dynamic as beauty, staying current is paramount. Lynn emphasizes, “The aesthetic industry is constantly evolving. Every hour, new techniques, trends, or technologies emerge.” To provide unparalleled value to her clients, Lynn prioritizes continuous education. Annually, she actively participates in advanced courses to refine her skills. Recently, she completed an intensive course in Vietnam on Hairstroke and Combo Brows techniques, which she now applies at Irisbrows. She also attends international workshops and seminars, connecting with global masters to exchange experiences and grasp the latest trends. “Learning never stops,” Lynn asserts, “and I believe that’s the best way to maintain quality and innovation in every service I offer.”
The Cornerstone of Success: Authenticity and Heart
While technical skill, aesthetic vision, and communication are vital, Lynn believes the most crucial element for success in the beauty industry is sincerity and genuine dedication. “Skills can be honed over time; you can learn and refine techniques from others to become better. But sincerity isn’t found everywhere, especially when many establishments might compromise quality for profit,” she explains. For Lynn, delivering genuine, high-quality solutions, from service attitude to beauty solutions, is paramount. “When you put your heart into it, clients will feel it. They won’t just return, but they’ll become your long-term advocates,” she states, emphasizing that sincerity and working with heart are the most vital factors for sustainable success.
Crafting Individuality: Lynn’s Unique Approach
Lynn differentiates herself by moving beyond generic beauty solutions. Her approach isn’t about creating a “beautiful pair of eyebrows,” but about understanding each client and delivering personalized solutions. Recognizing that every individual has unique facial features, personalities, and desires, she foregoes a one-size-fits-all approach. Instead, she dedicates time to listening, observing, and thoroughly analyzing factors like facial proportions, personal style, and client preferences before beginning any work.
“The product I create isn’t just ‘a pair of eyebrows’ – it’s a unique mark, exclusively designed for each person,” Lynn says. This personalized touch is what sets her services apart. Many clients praise her work for not only complementing their faces but also reflecting their personalities and lifestyles. Lynn firmly believes that in the beauty industry, the greatest value lies not in replication but in the ability to create something unique for each client.
A Memorable Moment: The Power of Genuine Connection
Among her two decades in aesthetics, Lynn cherishes moments that transcend monetary value. Her most memorable experiences involve clients who, despite limited financial means, genuinely sought to enhance their appearance. She recalls an instance where, after a consultation, she understood the client’s need wasn’t for expensive services but for a precise, subtle adjustment. Despite no additional payment, she made a minor correction that profoundly impacted the client. Witnessing their radiant satisfaction, Lynn felt the true meaning of her work. “That moment made me realize that the happiness of a beauty professional comes not just from perfect creations, but from bringing genuine joy and real value to others,” she shares.
Advice for Aspiring Beauty Professionals: Perseverance is Key
Lynn’s advice for newcomers to the beauty industry is simple yet profound: don’t give up. She stresses the importance of consistent practice and warns that the first two years are the most challenging, often leading to discouragement. Having navigated her own ups and downs, including dealing with challenging clients, she learned to persevere, reflect, and continuously strive for improvement. “It’s the most demanding clients who provide the opportunity to grow and perfect your skills,” she advises. She reassures aspiring professionals that with enough persistence, passion, and a commitment to continuous learning, they will find their niche and achieve deserved success.
A Source of Pride: Dedication and Empowerment
Lynn takes immense pride in her 20-year journey in the beauty industry, particularly her seven years dedicated to PMU. This long and meaningful path has allowed her to live out her passion daily. As the CEO and Founder of Irisbrows, Pure Nail Bar, and Pure Headspa, she views these brands not merely as businesses but as the culmination of tireless learning, innovation, and creativity. She and her team are committed to delivering top-quality products and services that not only beautify but also empower clients, fostering confidence and happiness. “Nothing is more valuable than seeing the satisfied smile of a client after each service,” Lynn affirms, emphasizing that their joy fuels her pride and sense of purpose.
Navigating Challenges: The Art of Patience
Lynn acknowledges facing demanding clients throughout her career. While a typical eyebrow sketch takes 15-30 minutes, some clients require 2-3 hours for shaping alone, with total completion times extending to 5 hours. Despite this, her patience remains unwavering. “I understand that each client has very specific desires, and when they come to me, they are placing great hope and trust,” she explains. She often advises new professionals that patience is essential in the beauty industry, as it involves not just enhancing beauty but also healing and listening. Despite the time commitment, Lynn never gives up, valuing the collaborative process with clients to achieve mutual satisfaction.
The Future of Beauty: Embracing Combo Brows
Lynn identifies Combo Brows – a harmonious blend of Hairstroke techniques and traditional shading – as the leading trend set to revolutionize the beauty industry. At Irisbrows, they utilize a modern technology based on this principle, combining Hairstroke at the brow head with shading at the tail. This technique offers a natural, soft look that ensures perfectly balanced brows, complementing various face shapes. Lynn notes that this technique appeals to a wide range of clients, from young, dynamic individuals to those in middle age, with approximately 70% of Irisbrows clients preferring Combo Brows.
Balancing Act: Time Management and Life Harmony
Effective time management, honed over two decades, is critical for Lynn, who views time as a precious and limited resource. She credits her success to the invaluable support of a strong team and family. With multiple businesses, she empowers trusted managers to oversee daily operations, allowing her to allocate specific time to real estate ventures. In PMU, online booking applications provide flexibility, enabling her to schedule appointments and maintain a work-life balance. Lynn believes that once proficient, beauty professionals can actively manage their schedules, ensuring ample time for personal life. For aspiring professionals, she offers courses designed to provide quick access to stable income and flexible hours.
A Guiding Principle: Precision and Authenticity
Lynn’s unwavering principle is to meticulously follow every step of the process. Technically, adhering to all procedures ensures a high-standard, flawless, and safe outcome for clients. This methodical approach also allows her to confidently identify and rectify any minor errors. Beyond technique, she emphasizes the importance of sincerity and honesty in every product and service. When all safety protocols are met, she feels more comfortable and can confidently address client inquiries, knowing she has followed due process. This commitment to doing things correctly, completely, and with integrity is paramount to her.
Building Trust: The Power of Sincerity and Empathy
For Lynn, the most vital element in building client trust is sincerity. This extends beyond a mere work attitude to open, candid communication and active listening. Client relationships, she believes, are forged on clear communication and mutual understanding. When clients perceive their aesthetician not just as skilled but as a dedicated, experienced professional, their trust and confidence grow. Crucially, Lynn emphasizes the need to clearly demonstrate genuine care for the client’s desired outcome.
Evolving Beauty: Safety and Naturalness
Lynn highlights a significant shift in the beauty industry since her early days: the move towards safety and naturalness. While older PMU techniques lasted 20-30 years, advancements in technology and ink formulations now result in results lasting only 3-5 years, thanks to safer, body-friendly pigments. Both professionals and clients are actively seeking and applying the latest trends and techniques, ensuring higher quality and more innovative services.
Trusted Tools: The Next Nano PMU Ink
Among her preferred tools, Lynn consistently relies on Next Nano PMU ink by Brianbrows. She praises this ink for its effective and gentle healing process, paramount client safety, and its ability to save time while delivering durable, high-quality results. This trusted product plays a significant role in maintaining client satisfaction and trust over the years.
A Vision for Change: Embracing Innovation
Lynn believes the beauty industry necessitates continuous innovation. She observes that some professionals still adhere to traditional methods, serving local clients with once effective techniques. However, the market and client demands are rapidly diversifying. Modern clients are discerning and seek contemporary services that align with the latest trends. Therefore, Lynn advocates for unrelenting learning, knowledge exchange, and technical enhancement to best serve clients sustainably. She actively encourages investment in advanced techniques, aiming to not only meet client expectations but also foster comprehensive professional development. Lynn extends an open invitation to those interested in advancing their expertise to join her courses, fostering collective growth and progress.
Overcoming Challenges: The Allure of PMU
Lynn’s career journey involved exploring various fields, including nails, hair, headspa, and other business ventures. Yet, a powerful, inexplicable draw consistently pulled her towards the PMU industry, igniting a profound passion. The deeper she delved into PMU, the more she wanted to invest. This passion prompted a pivotal decision: to leave other professions behind and dedicate all her time, energy, and resources to pursuing this path. Despite the potential for greater financial stability elsewhere, Lynn chose PMU, finding true passion and meaning in the work. She firmly believes that sustained success stems from focused dedication and genuine passion.
Beyond Beauty: A Multifaceted Entrepreneur
Beyond her beauty endeavors, Lynn has a notable presence in real estate. Recently, she also launched Cheidee Café and Bakery, a venture she proudly considers a significant achievement. If not in the beauty industry, Lynn envisions herself expanding these businesses, leveraging her management expertise and creativity to contribute value to clients and the community.
The Future Intersection: Technology and Beauty
Lynn sees technology, particularly artificial intelligence (AI), playing an increasingly pivotal role in the beauty industry. Previously, in-person consultations for eyebrow sketching were mandatory. Now, with tools like iPads, she can remotely create designs based on client photos, saving significant time. Online booking applications have revolutionized appointment scheduling, offering clients greater flexibility and direct connection. ChatGPT assists her with content creation, branding, and effective communication. Technology, she notes, supports not just aesthetic work but also client care and connection, through activities like video sharing of her work process. Lynn anticipates an even deeper integration of technology and beauty, leading to more convenient, personalized, and enhanced client experiences.
An Honored Role: Leading at the Browista Vietnam Festival
Lynn expresses immense honor at being entrusted by Master Brian Ho with the role of Head of the Board of Examiners at the Browista Vietnam Festival 2025. This prestigious event, a leading PMU and lashes gathering in Asia, fills her with pride. Despite her busy schedule in the US, she plans to attend, not only to participate but also to network, learn, and share her expertise. Her particular focus will be ensuring fairness and transparency throughout the event. With its grand scale and international participation, Lynn is confident that the Browista Vietnam Festival will be a world-class event, elevating the standing of the PMU and the lash industry regionally and globally.