Ho Chi Minh City, March 2025 – The Body Shop Vietnam launched its corporate social responsibility campaign titled “Resiliently Radiant”, in celebration of International Women’s Day on March 8. The campaign featured Lê Hà Trúc as its ambassador and aimed to spread a powerful message about women’s resilience, inner strength, and the right to live safely and with dignity.
Through this initiative, The Body Shop donated to support women who have experienced violence and abuse, affirming its long-standing commitment to advocating for gender equality and social justice.
Drawing inspiration from fragrant yet enduring flowers, the campaign spotlighted two signature product lines — British Rose and Moringa — symbolizing purity and vitality.
Beyond spreading a message of empowerment, The Body Shop took action by contributing to the One-Stop Service Model at Children’s Hospital 1, a project directed by the Department of Home Affairs of Ho Chi Minh City, and launched in March 2025. For every product sold during the campaign, The Body Shop donated 4,000 VND to support the One-Stop model, which provides comprehensive assistance to women and children who are survivors of domestic violence and abuse.
A total of 60,000,000 VND was raised and donated to the initiative at Children’s Hospital 1. This model was developed under the guidance of the Department of Home Affairs, in collaboration with international organization UN Women, offering holistic, confidential, and human-centered support across legal, psychological, and medical services.
The Body Shop partners with the Department of Social Affairs at Children’s Hospital 1.
On May 29, 2025, the Department of Home Affairs officially announced the launch and expansion of the One-Stop Service Model at a ceremony held at Children’s Hospital of Ho Chi Minh City. The model will be expanded to three key hospitals: Children’s Hospital 1, Hung Vuong Hospital, and Hospital for Traumatology and Orthopedics.
Launch ceremony of the One-Stop Model
As a pioneering initiative in Vietnam, the One-Stop Service Model is a major milestone in the effort to create safe, accessible, and dignified support systems for vulnerable communities. Officially completed in June 2024, the model at Children’s Hospital 1 is now in full operation and represents a strong commitment from both local authorities and the wider community to protect women and children.
| About The Body Shop: Founded in the UK, The Body Shop is a global beauty brand known for its ethical values and dedication to social activism. Committed to using business as a force for good, The Body Shop not only enhances natural beauty but also works toward creating a more just and compassionate world. |