According to an interview with British Vogue published in July, Dôen was founded by sisters Margaret and Katherine Kleveland, who live in Santa Barbara and are heavily inspired by nostalgia, family, and the warm hues of Southern California days that begin with foggy mountain hikes and end with our feet salty in the sand.
According to the interview, Dôen was founded by sisters Margaret and Katherine Kleveland, who live in Santa Barbara and are heavily inspired by nostalgia, family, and the warm hues of Southern California days that The fact that Kaia Gerber, a sun-kissed California beauty, has chosen one of the brand’s basic minis as her summer dress of choice should come as no surprise to anybody who has seen her in person.
According to Kaia Gerber, Doên’s babydoll Gladys minidress has persuaded her to reconsider the attraction of a summer dress, as shown by the photographs.
Gerber may have chosen the business because of its upbeat perspective on life, according to several theories circulating the internet. With the aim of “assisting women-identifying individuals who are in the workforce in all areas of business, supply chain, and community,” Dôen was founded as a collective in 2012. Throughout this approach to business, the design philosophy of the team is evident: “We aim to make clothes as simple and straightforward for you as possible while still ensuring that you feel your most confident and exquisite self throughout your day, whatever it may bring.”
For her accessories, Gerber chose a pair of Gladys dresses made entirely of 100 percent cotton poplin, which she matched with her immaculate white Vans sneakers, ankle socks, Foundrae’s heart charm necklace, and her beloved green Celine Ava shoulder bag. According to the Dôen website, the Gladys is an “embroidered pleasure” that “is equally appropriate for sunny days out as it is for nights at home.” Gerber, without a doubt, agrees with the sentiment expressed here.
In her spare time, Gerber can be seen showcasing her trendy sweatpants and sportswear designs, which she promotes for the latest It-girl fashion labels. Among the pieces from Dôen’s summer collection that have already found their way into her summer wardrobe are the ruffled floral Henri and pinstripe Lydia blouses. Gerber has awarded her stamp of approval to clothing by Ciao Lucia and Réalisation Par as well as the renowned velvety Kernel jumpsuit and the zingy knitted Stella sweater, among other designers. Peachy Den has also received the Gerber seal of approval.
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