Paris Fashion Week Men’s Spring/Summer 2024: 5 Outstanding Imprints From Brands

Men’s fashion month for the Spring/Summer 2024 season has officially ended with Paris Fashion Week. Here are the highlights of the successful Paris fashion week Men’s.


Perhaps the most notable event of the week saw Pharrell Williams take over France’s capital as creative head of Louis Vuitton menswear. It was one for the fashion books, taking over Paris’s oldest bridge, the Pont Neuf, with Rihanna and Beyoncé in attendance, a thrilling performance by the Voices of Fire gospel choir, and an after party set by Jay-Z.

Paris fashion week Men’s

The house Damier check – spliced with camouflage or given an exhilarating injection of primary color – was inspired by New York’s Canal Street, Williams’s home state of Virginia, and the house Damier check. During his frow appearances this week, Pharrell was seen holding the yellow variant.

Kim Jones marked his fifth year as creative director of Dior menswear with a retrospective of the work of the house’s past creative directors, Yves Saint Laurent, Gianfranco Ferré, and Marc Bohan. He scoured the archives for menswear interpretations of womenswear classics like tweed, cabochon gems, and cannage – the rattan motif on the salon chairs.


Stephen Jones’s bright take on corsage-adorned beanie hats deserves special note. The surprise came during the unveiling, when all 51 looks appeared through secret trapdoors in the silver tiled runway.


The Loewe set had three fountains designed by artist Lynda Benglis. Designer Jonathan Anderson defined the collection as ‘A study on perspective’ in his show notes. Tops and jackets were worn tucked in or cropped to sit on the waistband, and waistbands were cut extremely high. Shirts and pants were drenched with crystals. Backless tops resembling enormous swaths of fabric were among the surrealist touches.

Loewe Spring Summer 2024 Paris Fashion Week Mens 3 Loewe Spring Summer 2024 Paris Fashion Week Mens 15 Loewe Spring Summer 2024 Paris Fashion Week Mens 5

Front row attendees included Succession’s Roy clan’s Brian Cox and Nicholas Braun, but this collection was not their brand of calm luxury; it was brash. This year, Loewe also have a new global ambassador – NCT Taeyong. According to Loewe, TAEYONG, known for his own personal style and love of fashion, has long been a fan of LOEWE’s inventive design and craftsmanship. The K-pop sensation wears important items from the Fashion Week 2023 precollection, which is marked by clean shapes, bold embellishments, and sculptural essentiality.

Junya Watanbe partners with a variety of brands in his menswear designs, ranging from Coca Cola to Levi’s, but this season he chose himself as the collaborator. ‘The idea and technique I took in creating [womenswear] is absolutely different from MAN; I wanted to combine clothes like Junya Watanabe [woman] into MAN.’ He said.

JunyaWatanabe mens ss23 005 JunyaWatanabe mens ss23 015This means drastically revised trench coats, one with belt straps and the other sleeveless with many pocket flaps. Following that were reinvented workwear jackets and biker jackets. This was Watanabe at his best.

Givenchy SS24 was set against the striking arch-lined walkway that overlooks the courtyard of the Musée de l’Armée. The idea put out by designer Matthew M. Williams focused on men’s first experience with “elegant” dressing in a school uniform.


In the finale, sleeveless jumpsuit tuxedos and embellished pants were worn under tech jackets, one made of leather and the other with embroideries and neon taped seams. Another standout outfit had a bubblegum pink pullover, cut-off denim shorts, and gorpcore-style bags worn strapped on the waist and facing the other way.

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